Graphics design cum digital marketing professional

Position: Digital Marketing / Graphic Designer

Job Description:

As a Digital Marketing / Graphic Designer, your primary responsibility will be to create compelling visual assets and designs for digital marketing campaigns and initiatives. You will work closely with the marketing team to develop creative content that enhances brand awareness, engages the target audience, and drives customer acquisition and retention.

Responsibilities:

1. Graphic Design:

• Create visually appealing and engaging designs for digital marketing materials, including social media graphics, website banners, email templates, infographics, and display ads.
• Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across all platforms.
• Ensure designs align with brand guidelines and reflect the brand’s tone and messaging.

1. Digital Marketing Collateral:

• Collaborate with the marketing team to conceptualize and design marketing collateral for campaigns, promotions, and events.
• Design landing pages, user interfaces, and user experience (UI/UX) elements that drive engagement and conversion.
• Optimize designs for different digital platforms and devices to ensure a seamless user experience.

1. Social Media Management:

• Create visually compelling graphics and images for social media platforms, taking into account the specific requirements and best practices of each platform.
• Design social media posts, cover photos, and profile pictures that align with the brand’s visual identity and messaging.
• Collaborate with the marketing team to plan and execute social media campaigns that drive engagement and reach.

1. Content Creation:

• Assist in creating and editing multimedia content, such as videos, GIFs, and animations, to support digital marketing initiatives.
• Collaborate with copywriters and content creators to visually enhance blog posts, articles, and other written content.
• Ensure all visual content is optimized for search engine optimization (SEO) and adheres to relevant copyright and licensing regulations.

1. Web Design and Development:

• Collaborate with web developers to create visually appealing and user-friendly website layouts and designs.
• Design website elements, including headers, footers, navigation menus, and call-to-action buttons.
• Ensure web designs are responsive and optimized for mobile devices.

1. Creative Strategy and Ideation:

• Contribute to the development of creative strategies and ideas for digital marketing campaigns.
• Stay up-to-date with design trends, emerging technologies, and best practices in digital marketing and graphic design.
• Brainstorm and present design concepts and ideas to the marketing team.

1. Collaboration and Communication:

• Collaborate with cross-functional teams, including marketing, content, and development, to ensure cohesive and consistent branding and messaging.
• Communicate design ideas, concepts, and requirements effectively to stakeholders.
• Incorporate feedback and make revisions to designs based on stakeholder input.

Qualifications:

• Bachelor’s degree in Graphic Design, Digital Design, Visual Communication, or a related field.
• Proven experience in graphic design, preferably in a digital marketing or advertising agency setting.
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design tools.
• Strong understanding of design principles, typography, color theory, and layout composition.
• Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
• Familiarity with UI/UX design principles and best practices.
• Experience with web design and development, HTML, CSS, and responsive design is a plus.
• Strong portfolio showcasing a range of digital design work.
• Excellent creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.